Birgit Gebhardt conducts relevant trends to plausible visions of the future. Her consultancy activities for the automotive-, service and FMCG sectors, as well a her consumer orientated point of view made her to an appreciated speaker on both, management boards and public conferences.
From 2007 to 2012, Birgit Gebhardt was managing director of Trendbüro, one of Germany’s most influential trend consultancy, based in Hamburg. During this period she directed the implementation of a new trend- and knowledge management, based on social media communication principles, operating now in 15 countries all over the world. This pilot project served as reference for a new working culture, manifested in the study ‘New Work Order’ Gebhardt presented with Trendbüro in 2012.
Birgit is member of the expert committee ‘Arbeits- und Lebenswelten in Deutschland’ of the Bertelsmann Stiftung, as well as expert in the ‘Münchner Kreis’ consortium, focussing “the futures of work”.
As author of the book “2037 – Unser Alltag in der Zukunft”, published by Edition Körber Stiftung, she combines facts to fiction and describes a possible future in 25 years. Besides her current lecture and consulting activity, she addresses herself to design a scientific corporate foresight process as doctoral research study in cooperation with the Alexander von Humboldt Institute of Internet and Society in Berlin.