We started off by brainstorming qualities that we believed to be crucial for companies in different sectors. For a newspaper we believed that the following qualities were necessary: objectivity, political independence, diversity, authenticity, presentation of facts in a non-sensational manner.
In the next activity we took a trip down memory lane to kindergarden. We used modeling-clay to create 3D-representations of new ways that we could communicate with each other in the future. Our examples included a laser that emits codes and signs that are then projected onto the sky. The corresponding telescope will decode the signs on the skyline so that they can be interpreted.
As you can see we’ve had a highly productive and stimulating day generating ideas. We’ll spend tomorrow further exploring our innovative ideas.